Over the years, we've learned collaboration with other small businesses leads to increased brand awareness, legitimacy, and innovation of products and services—a true win-win for everyone, including the customer, because in this case, there's a chance to win free coffee. Collaboration sparks new ideas, and when everyone brings their unique knowledge and skills to the table, it creates a blending of viewpoints that can lead to even more innovation. Even in the episode, which is linked below, Venu agrees that collaboration is essential for small businesses to grow and stay competitive with big chains and box stores. "The idea of collaboration—which the younger folks and new generation do exceedingly well—try it. It's amazing. It's important with small businesses right now," he said. When done right, collaborations can be a win-win for the companies and customers.
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